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SEO & SMO

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What is SEO

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 SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. Why  SEO Important for Business SEO is one of the most misunderstood and misinterpreted terms in the world of marketing. SEO’s unfair characterization as a kind of alchemy over the past decade has caused many otherwise savvy business people to devalue its importance as part of a good, solid marketing plan for small, mid-sized, and even large businesses. I find this extremely unfortunate because SEO is a very viable marketing outlet that can bring your business more qualified leads and customers. Moreover, studies have shown that SEO can have a better ROI than traditional forms of marketing like TV and print ads. Like any other marketing method, SEO isn’t magic, but it provides a business visibility, branding, web