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Technical SEO and content marketing are the two broadest categories of SEO & both are equally valuable. A few years ago, if you had performed technical SEO well on the website, it was all that you needed. Good site structure, solid pages, keyword stuffed page titles, and heavy keywords on the main navigational pages was all that was required. But, the practice doesn’t work anymore. In fact, it is now easy to have a perfectly optimized website and most competent companies know how to create one. So, you cannot win top spots in SERPs just by having a technically optimized website. It is just the start. Content marketing has become the real source of traffic. Since, everybody is following the strict technical SEO rules, you have to take an extra step to differentiate yourself. It is where creating great content to get targeted traffic comes into picture. In technical SEO , there’s a standard level of achievement one can get. For example, you cannot have a 3

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